3 Objectives
Brand Support
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Develop content strategies that create value (over time)
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Choose editorial brand-positioning areas that are original and connected with their specific culture
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Accelerate their professionalization through tailor-made tools (monitoring, studies, sector analysis, training, etc.)
A Committed Stance
Cover all forms of brand content:
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Content:informative, practical, artistic, cultural, entertaining, social, etc.
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Media: photography, video, music, books, data visualization, exhibitions, VR, connected objects, etc.
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Formats: consumer magazine, white paper, city guide, blog, app, observatory, tutorial, MOOC, web series, etc.
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Actors: employees, journalists, consumers, artists, influencers, youtubers, producers, agencies, etc.
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Areas of Activity: Luxury, Technology, Automotive, Insurance, Banking, Food, Distribution, B2B, SMEs, etc.
NEWS
Brand content, a News Agency Issue
The Syndicate of General Information Press Agencies (SAPIG) is hosting "BRAND CONTENT, A NEWS AGENCY ISSUE" on THURSDAY, MARCH 30, 2017 at 8:30 AM Place des Génies, Publicis Media – 30/34 rue du Chemin [...]
Upcoming Conferences on Brand Content
Several brand-content conferences are scheduled over the next few weeks: "Brand Culture : réinventez l'expérience" with Stratégies à Paris on November 21 The future of brand content in Casablanca during the next African Digital Summit [...]
Since 2007
Studies and
white papers
2009 and 2013
2 works
published by Dunod
2014
Study done
with the Club des Annonceurs
2015 and 2016
Study-book
Brand Content stratégique
The BRAND CONTENT INSTITUTE is an independent center of expertise, grounded on ten years of research conducted at the QualiQuanti research institute and on numerous exchanges with professionals in France and overseas.
Download the Brand Content Institute brochure (French version)
