Seminars with high added value

The Brand Content Institute organizes seminars (free, sponsored or fee-based) that guarantee:

  • Addressing the requirements (with experts and exclusive content fueled by research)
  • Good quality-time ratio (quality of info/duration of session)
  • A streamlined form (journalistic writing, artistic direction, visual quality)


Over 50 talks & masterclasses delivered

Since 2006, Daniel Bô and the Brand Content Institute team have participated in more than 50 conferences on brand content: IREP, EBG, Adetem, Club des Annonceurs, ILEC, UDA, TF1 Campus, IAB, Mediapost, Petit Club, L’Echangeur, Clés, Hub Forum, Media Club, SNPTV, Sup de Pub, CELSA, ESLSCA, SciencesCom, CESA avec JN Kapferer, HEC Alumni, Tendances Communication, My Microsoft, Cristal Festival, African Cristal, African Digital Summit, Paris 2.0, Club du Brand Content, among others.


The Grand Prix of Brand Content


Held annually since 2009 with Prache Media Event, the Grand Prix du Brand Content rewards the best strategies on the subject. Born at TF1, this event is supported by loyal partners and takes place in prestigious venues (Maison de la Chimie, Espace Cardin, etc.). The awards ceremony (in April) brings together all the French players: advertisers, content producers, communication agencies, media agencies, advertising agencies, etc. Follow on Tumblr

The Happy Content sequence

Starting in 2015, a Happy Content film sequence has been integrated to the Grand Prix du Brand Content. Here is an overview of the 2016 installment.

You can watch a video of his speech. The sound is not optimal, but it is still audible.