In 2006, the institute of studies QualiQuanti realizes the importance of communication through content.
We publish studies, white papers, a blog and other reference works on brand content.
Together with Prache Media Event, we are at the origin of the Grand Prix du Brand Content, created in 2009. We have led a series of initiatives (club, talks, directory, etc.) to enrich the marketing/communication community. The Brand Content Institute keeps a standing committee of experts to reflect on the prospects of the trade.
Specialists in media…
For the last 25 years, we have had the opportunity to work for several hundred media outlets (TV & radio shows, theme channels, magazines, movies, websites, apps, etc.). We have conducted research on topics such as TV sponsorship, film promotion, product placement, editorial publishing, piracy, leisure and education, digital advertising, music streaming, connected TV and others.
We have worked on a wide range of brand platforms and editorial platforms and developed an expertise in brand culture. We have participated in the training or editorial strategy of Sodexo, PMU/Equidia, Pernod-Ricard , SoLocal, Crédit Mutuel Arkea, Malakoff Médéric, BNP Paribas Cardif, MMA, Randstad, Xerfi, Bel, Carrefour, Citadium, 3M, Pampers, Dorel/Bébé Confort, L’Oréal, Essilor, Atlantic, Energizer, among others.
… 3 founding members…
…a network of consultants…
The Brand Content Institute relies on a network of independent consultants, journalists and former media managers:
Myriam Duteil, lifestyle and food consultant, former general manager of Cuisine TV
Catherine Montrade-Pierotti, general manager of CMP Insights and international consultant
Yasmina Auburtin, editorial consultant (beauty, luxury)
Samantha Campredon, editorial consultant (NGO, documentaries), artistic producer at AFM Production
Karim Bouhajeb, digital marketing and brand content consultant for Morocco (FMCG, ready-to-wear, luxury)
Please contact us if you are interested in joining our network.
…and a committee of experts
To reflect on the prospects of brand content, a committee of experts meets regularly to work on research topics before publishing reports. This is a list of current members: Nicolas LEVANT, CEO at We Are Addict; Thomas JAMET, CEO at IPG Mediabrands; Guillaume MIKOWSKI, Associate Director at Brainso.
If you are an expert and want to contribute to our research, contact us.