3 Objectives
Brand Support
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Develop content strategies that create value (over time)
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Choose editorial brand-positioning areas that are original and connected with their specific culture
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Accelerate their professionalization through tailor-made tools (monitoring, studies, sector analysis, training, etc.)
A Committed Stance
Cover all forms of brand content:
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Content:informative, practical, artistic, cultural, entertaining, social, etc.
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Media: photography, video, music, books, data visualization, exhibitions, VR, connected objects, etc.
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Formats: consumer magazine, white paper, city guide, blog, app, observatory, tutorial, MOOC, web series, etc.
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Actors: employees, journalists, consumers, artists, influencers, youtubers, producers, agencies, etc.
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Areas of Activity: Luxury, Technology, Automotive, Insurance, Banking, Food, Distribution, B2B, SMEs, etc.
NEWS
Brand content, a News Agency Issue
The Syndicate of General Information Press Agencies (SAPIG) is hosting "BRAND CONTENT, A NEWS AGENCY ISSUE" on THURSDAY, MARCH 30, 2017 at 8:30 AM Place des Génies, Publicis Media – 30/34 rue du Chemin [...]
Upcoming Conferences on Brand Content
Several brand-content conferences are scheduled over the next few weeks: "Brand Culture : réinventez l'expérience" with Stratégies à Paris on November 21 The future of brand content in Casablanca during the next African Digital Summit [...]

Since 2007
Studies and
white papers

2009 and 2013
2 works
published by Dunod

2014
Study done
with the Club des Annonceurs

2015 and 2016
Study-book
Brand Content stratégique